unique friend of mine

From ideas to products,from products to market.

Explore our business

(Scroll)

Showreel — 2026Idea → Product → Market

(Business)

We turn ideas into products and products into businesses.

(Our model)

Two businesses, one direction.

Through proprietary online customization technology and an end-to-end value chain spanning the planning, design, manufacturing, and distribution of global IP merchandise, we create one-of-a-kind brand experiences.

DOBUDDY began with a mission to turn designers’ ideas directly into products. By combining a designer’s eye with manufacturing expertise, our IP merchandising and customization services transform ideas from people and content into real products and viable businesses.

See our production system

(Selected projects)

Turning the value of content into products fans want.

See all capabilities (03)

(Portfolio)

14 worlds.

Official key visual for BROWN DUST 2

Game / Webtoon

BROWN DUST 2

NEOWIZ · GAMFS N

Official key visual for DJMAX

Game / Webtoon

DJMAX

NEOWIZ

Official key visual for LAST ORIGIN

Game / Webtoon

LAST ORIGIN

VALOFE

Official key visual for PRINCESS CONNECT! RE:DIVE

Game / Webtoon

PRINCESS CONNECT! RE:DIVE

CYGAMES

Official key visual for MAPLESTORY

Game / Webtoon

MAPLESTORY

NEXON

Official key visual for WUTHERING WAVES

Game / Webtoon

WUTHERING WAVES

KURO GAMES

Official key visual for TRICKCAL RE:VIVE

Game / Webtoon

TRICKCAL RE:VIVE

EPID GAMES

Official key visual for HUNTER × HUNTER

Game / Webtoon

HUNTER × HUNTER

SHUEISHA

Official key visual for SAKAMOTO DAYS

Game / Webtoon

SAKAMOTO DAYS

SHUEISHA

Official key visual for DR. STONE

Game / Webtoon

DR. STONE

SHUEISHA

Official key visual for PRIPARA

Animation

PRIPARA

T-ARTS · DONGWOO A&E

Official key visual for AIKATSU!

Animation

AIKATSU!

BANDAI NAMCO PICTURES

Official key visual for OJAMAJO DOREMI

Animation

OJAMAJO DOREMI

TOEI ANIMATION

Official key visual for NEEDY STREAMER OVERLOAD

Character

NEEDY STREAMER OVERLOAD

WSS PLAYGROUND

(Customization)

Anyone can create a product of their own.

Whether it starts with a single photo, a name, or a small brand idea, we help anyone turn it into a product of their own.

Explore Customization

(Capabilities)

01 — Licensing & merchandising

IP Contents

Our capabilities

We discover IP at home and abroad, secure licenses, and turn each world and its fans' tastes into product lineups.

Our capabilities

IP Contents

01 — Licensing & merchandising

IP Contents

We discover IP at home and abroad, secure licenses, and turn each world and its fans' tastes into product lineups.

Customization

02 — Platform & service

Customization

Starting with a photo, a name, or a small brand idea, we design services that let anyone create a product of their own.

Production

03 — Design, manufacturing & QC

Production

From planning and design to sampling, manufacturing, quality control, and packaging, we connect every stage that brings an idea to market.

(Our point of view)

Boutique partner. Global production.

DOBUDDY connects brands, fandoms, and consumers across global markets through cross-border manufacturing operations and seamless online-to-offline experiences.

DOBUDDY finds new possibilities in everyday products. From a person’s smallest idea to the expansive world of an IP, we connect planning and design, technology and manufacturing, service and distribution to create products that more people can relate to and enjoy.

Let's make it real

We don't just make goods. We build businesses around IP.

(Start a project)

Have an idea?
Let's make it real.